In my role as Advertising Design Manager, I led a dynamic team of senior and junior designers at the Kennedy Center, overseeing the production of an extensive array of promotional materials — a staggering 3,500 per year — for each captivating performance hosted at the center. These materials, ranging from impactful large-scale posters to strategically placed ads in prominent newspapers like The Washington Post, Metro Weekly, and The Blade, showcase the diverse artistic offerings. Additionally, I had the privilege of crafting the 2019 Annual Report, a benchmark in the performing arts realm, not only shared nationwide but instrumental in fortifying the Kennedy Center's partnerships across the country. This comprehensive body of work reflects our commitment to excellence and innovation in promoting the arts on a grand scale.