Apex Motor & Garage is a local dealership that sells pre-owned vehicles in Frederick, Maryland.
ROLE: BRANDING & IDENTITYAt Apex Motor & Garage, I embarked on a comprehensive design journey to create a distinctive brand identity. Starting with initial thumbnails and sketching, the process unfolded through a series of meticulous steps to culminate in a refined logo suite and accompanying brand materials. By carefully considering the brand's essence, voice, and market positioning, each design iteration aimed to encapsulate the unique identity of Apex Motor & Garage. The result is a cohesive and visually striking brand package that not only stands out in the competitive landscape but also authentically represents the essence of the brand.
MODERN LOGO
THE PROCESSPutting pencil to paper is a key foundational step in establishing a visual identity for a brand or candidate. Many thoughts and ideas are explored early on. This step allows the client to look inward at their motivations for the brand — ask themselves, what do I want my audience to feel when they see my brand? What we achieve through visual storytelling allows the brand to ultimately come to life.
RETRO LOGO
