Bernie 2016 was a grassroots political movement characterized by its emphasis on progressive policies, economic inequality, and a rejection of corporate influence in politics.
ROLE: ART DIRECTION, ILLUSTRATION, GRAPHIC DESIGN (SOCIAL, DISPLAY, OOH, PRINT, MERCHANDISE, STAGE DESIGN)
AGENCY: REVOLUTION MESSAGING
TEAM: ARUN CHAUDHARY, SCOTT GOODSTEIN, DREW MCCONVILLEI was lead designer for Bernie 2016, a history-making grassroots campaign where Bernie Sanders, junior U.S. Senator ran against Hillary Clinton in the Democratic primary. My work ran across the entire 14 months of the campaign. It encompassed hundreds of unique graphics, thousands of deliverables for every corner and department of the campaign. The work I did ranged from paid and organic social media to infographics, campaign merchandise, email graphics, campaign announcements, stage design and even a bus. One of the finest moments of the campaign was the “Birdie Sanders” sticker I created that helped generate $3.7 million dollars online in campaign contributions.
