Sabel Harris approached me with a visionary goal—revitalizing her campaign's visual identity for a standout presence. Together, we embarked on a collaborative journey, delving into the realm of visual moodboards and in-depth competitor analyses. Our mission was clear: to not only distinguish Sabel's campaign from the competition but also to craft a visually compelling and distinctive identity that resonates authentically with her constituents. The end result reflects the culmination of strategic design thinking, ensuring that every element encapsulates the essence and uniqueness of Sabel's campaign in a way that captures attention and leaves a lasting impression.